Twitter co-founder wants the network more accessible to users

NEW YORK- Twitter co-founder Jack Dorsey, who this week returned to the company after two years of absence, wants the microblogging network more accessible to mass audiences.

“We are very famous among the general public, but the relevance to the general public remains a challenge,” he said during an event in New York offered at Columbia.

Dorsey, who will oversee product development while being chief executive, admitted that the service is something that most people don’t grasp immediately.

Known for their short messages, limited to 140 characters and called tweets, Twitter has become one of the most popular social media companies. Among its users is known as Ashton Kutcher, Conan O’Brien and Charlie Sheen. Still, relatively few of its 200 million registered users are active on the site. The research firm eMarketer cited data indicating that less than 25% of Twitter users produce about 90% of the tweets.

Dorsey said he wants to focus on users that “do not really understand what Twitter is and see it primarily as a consumer experience. We need to focus on value and that’s my goal in the coming months,” he said.

Twitter Dorsey began in 2006 with Evan Williams and Biz Stone. Served as the first CEO until Williams replaced him in 2008.

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