New Plan to Strengthen Tourism in Puerto Vallarta

Javier Aranda Pedrero became director general of the tourism board of Puerto Vallarta in April, coming to the role with 25 years in the tourism industry. As director, Aranda Pedrero is committed to continue marketing Puerto Vallarta and its sister destination Riviera Nayarit as a unit: Puerto Vallarta with its city feel and beaches and the Riviera Nayarit for its beaches and jungles.

Currently the tourism board is in the process of creating this calendar of events that will attract younger markets in the hope of making Vallarta a year-round destination for culture and activities, not just a winter getaway on the beach.

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