SAN FRANCISCO .- Social network Twitter is very popular Internet users, the company now seeks a return on their success and is now considering whether to include sponsored posts where the people that follow you are located.
According to The Financial Times, this measure would raise approximately $100 million dollars for Twitter.
The new tool will also allow advertisers to segment and see the level of success of their messages as they review their statistics, set the time of publication of the message and define the profile of readers who’ll read the ad.
According to the site Mashable, the new tool will be released within eight weeks.
The idea of Twitter including advertising in their service is not new, for some months now, the company includes sponsored messages in the iPhone Twitter application. The initiative garnered such a high level of complaints among its users that the company was forced to withdraw the ads.