On January 6, 2017 the whole town is invited to share one of the most emblematic traditions of Mexican culture, the Rosca de Reyes. A ring of sweet bread decorated with various fruits that traditionally carries a little figure, representing one of the wise men inside, the one who gets the slice with the figure, pays for the whole meal of the group. The typical flavors of Mexico and the passion for the traditions of the inhabitants are present in this event.
The event is promoted by the Municipal Tourism of Puerto Vallarta and will be held in Plaza Lázaro Cárdenas on January 6. In 2012, the town set a world record, which it’s expected to surpass this year.