Supporters of the technology in general and the devices of Apple in particular, have invaded this Thursday the company’s flagship store in Japan to purchase the new iPhone, iPhone 4. Indonesia has been the first to sell the new Steve Jobs invention. In the United States, France, Germany and the UK shipping will begin throughout the day.
Sales of the new iPhone, which has a better screen quality and longer battery life than previous models, exceeded expectations in the first of the pre-orders last week with more than 600,000 units sold in 24 hours.
“I can’t stop smiling,” said Noboru Takahashi, a musician who waited in line until Monday at the Softbank shop in Omotesando, an exclusive shopping district in Tokyo. He was the first in a line of more than 300 people. Softbank is the exclusive seller of iPhone in Japan.
The iPhone has been a huge success since it debuted in 2007, increasing Apple’s margins and transforming the firm into one of the leading handset manufacturers in the world. However, they will have to face a number of new competitors, including Motorola Inc. and HTC, which designs high-tech gadgets software based on Google’s Android.
The launch of the iPhone in April, which also offers video chat via Wi-Fi, and a gyro sensor to enhance the game experience, comes more than a month after Apple’s iPad was announced on International markets.
For the current quarter, which ends on June 26, analysts expect sales of about 8 to 9 million iPhones this quarter and are expected to be limited by lack of stock.