Kinect sold 1 million devices in 10 days
Microsoft says it sold this amount since the device was put on sale. This will help the company beat its target of 5 million sales by year end.
The largest software company in the world expects the Kinect, a sensor that connects to the Xbox with which you can play by simply moving your body and using voice commands, will help revive sales of its Xbox game console for Christmas and fight back against rival systems of motion-based game as Nintendo’s Wii and Sony.
“It’s a strong start,” said Don Mattrick, head of Microsoft’s game unit, in an interview. “Consumers are loving them,” he added.
The Kinect is priced at $150 if sold separately or $300 if purchased with a 4-gigabyte Xbox console.
The system went on sale in U.S. stores on November 4, although many customers had already reserved their units, which likely caused an increase in the initial sales.
Microsoft expects sales to remain strong as we approach the day after Thanksgiving, one of the busiest shopping days of the year, known as Black Friday, Nov. 26.
More than 30,000 U.S. stores sell Kinect U.S., including Wal-Mart Stores, Target, Best Buy, GameStop, and online at Amazon.com.
The Kinect was released on November 10 in Europe and is expected to debut in Asia on November 18.