NEW YORK .- The store operators AT&T and T-Mobile start selling the first phones equipped with Windows Mobile Phone 7 in USA, the latest operating system developed by Microsoft for mobile phones.
With this new system, which they plans to sell in more than thirty countries, the software giant is facing a new opportunity to regain a leading position in the growing business of the so-called “smart phones”, dominated by other companies and in which it has had a hard time entering.
The new Windows mobile phones offer a different phone experience, Microsoft is able to make the things the user most needs more accessible right on the starting screen.
“Windows Phone combines several basic tasks so they can be accomplished in fewer steps,” the company said today in a statement.
In the U.S., AT&T on Monday began selling the appliance Focus, Samsung, while T-Mobile USA, a subsidiary of Deutsche Telekom, launched the HTC HD7.
Both devices cost about $ 200 on two-year contract and they will be followed later this year with new devices from Dell and LG, among others, while next year there will be phones that can use the new OS on Verizon and Sprint, the other major U.S. carriers.
The new smartphones have an operating system with a more user-friendly layout and are focused on integrating applications related to personalization and social communication.
With these devices, Microsoft is hoping to recover from the previous bad results with its Windows Mobile devices as well as the failure of its Kin mobile phones, designed for young users of social networking sites which they stopped producing in June.
The lucrative smartphone¡ market is currently dominated by Symbian operating systems such as the Nokia, the iOS of the popular iPhone from Apple, Research In Motion’s Blackberry and the growing Android developed by Google.
The main novelty of the new Windows operating system for phones is that the company has decided not to follow the aesthetic majority with small icons that nearly all phones have, but to provide a display screen with large windows that summarize the content and the user’s favorite applications.